Carly Lynne Neville
I'm a marketing professional with a background in brand strategy, content creation, and experiential marketing. I specialize in managing partnerships, sponsorships, and multi-channel campaigns, with a strong focus on storytelling and audience engagement. Above all, I’m passionate about building meaningful brand connections through creative, thoughtful marketing strategies. I thrive in environments where I can blend creativity with strategy, bringing brands to life in ways that resonate and inspire.
Digital Marketing Manager
Events.com
April 2022 - Current
Grew the client newsletter subscriber base from 15,000 to 35,000 and led a complete redesign in SendGrid, collaborating with designers and developers
Launched a monthly newsletter in 2024 spotlighting upcoming Southern California events to drive attendance and engagement that now is sent to 164,000 people
Product manager of Promote, an Events.com product, ensuring optimal performance and product enhancements
Track KPIs that steer marketing and overall company initiatives through Google Analytics and Looker
Develop, maintain, and communicate a monthly content calendar to align messaging across all marketing channels for campaign alignment
Manage co-marketing and sponsorship tasks with clients, working alongside Customer Success Managers within HubSpot to streamline communication and contract execution
Assist with on-site activations, project managing stakeholders and event organizers, and ensuring seamless execution of marketing initiatives
Collaborate with PR agencies to enhance brand visibility, coordinate media efforts, and execute strategic marketing campaigns
Manage WordPress content updates to ensure timely and accurate event listings and company information
Establish and execute a streamlined process for capturing and distributing on-site content at events
Collaborate with external content agencies to ensure high-quality content that aligns with brand objectives
Oversee the blog content lifecycle, including reviewing, editing, publishing, and promoting articles
Work closely with designers and internal teams to develop in-house content that aligns with brand strategy and creative vision
Marketing Project Manager
Taylor Guitars
July 2019 - April 2022
Build project plans for a variety of marketing initiatives for all teams. This range includes website updates, digital experiences, communication campaigns, events, product launches, and content creation.
Manage individual team member bandwidth and project coordination between marketing teams including creative, digital, content, and retail.
Lead daily morning stand up meetings with the entire marketing team walking through daily and weekly deliverables for high priority projects for the organization.
Coordinate the marketing calendar and organize creative asset creation with creative team for digital media advertising buys that are featured in Music Industry trade publications. This calendar is circulated across the entire organization to create alignment in sales goals and marketing initiatives.
Oversee marketing efforts for retail portion of Taylor Guitars, Taylorware. This includes collaborating with the sales team on product development, product asset creation, website representation, strategic CRM campaign planning and execution.
Facebook scheduling and management, content creation, and social media strategy execution
Successfully implemented a companywide intake form and process for different parts of the organization to be able to request projects from marketing so the deliverable is delivered on time and under budget.
Collaborated with marketing retail manager, sales teams, and retailers to create sales collateral and provide digital assets (social media posts, emails, and banners) to encourage sell through on specific products.
Data input in Drupal CMS system working directly with website manager on product page management and general website updates.
Communicate with cross-functional teams like new product development, engineering, production, and sales in organization to align marketing initiatives to upcoming product launches.
Trained and assisted onboarding to 5 new employees hired during COVID-19 pandemic
Project Manager and Social Media Manager
Stella Falone Woodcrafts
July 2019 - April 2022
Manage social media on platforms including Pinterest, Facebook, and Instagram
Product launch coordination such as creating content, collecting assets for website launch, and collaborated with CRM manager to create a communication campaign
Content creation and small scale video editing
Working with Stella Falone marketing, production, and new product development teams on product ideation to implementation
General Manager
SOTA Productions
August 2018 - May 2019
Selected by a professor to manage a 50+ student run organization (School of the Arts), including a Board of Directors, to oversee 7 teams at California State University, Chico.
Collaborated with Board of Directors to cumulate program curriculum and plan years worth of student run events that would build the brand of SOTA Productions and provide meaningful experiences for the students.
Reduced program spending and increased profit by working with local business owners and music venues to create sponsorship and volunteer opportunities.
Integrated realistic jobs into each event that was organized, so students could learn how to hold a certain position and work together as a team.
Education and Certificates
Minor in Marketing
Completed a minor in Marketing at California State University, Chico, taking classes that focused on brand management, consumer insight, project management, and sales.
Bachelor’s Degree, Music
Graduated June 2019 from California State University, Chico with a bachelor’s degree in Music with an emphasis in music business, an average 3.8 GPA.
Certificate in Professional Sales
This was awarded in June 2019 by the Seufferlein Sales Program through courses at California State University, Chico, that aim to give you practical sales experiences