Stella Falone is a sister company to Taylor Guitars. The founder, Bob Taylor, noticed a lot of spare ebony wood not being used on guitars which is great hardwood for cutting boards. This product was an effort to cut down on waste and use every part of the tree. Stella Falone was one of my favorite projects I ever worked on. I managed Stella Falone’s content creation and social media voice alongside one other person. We set up a staged kitchen on the floor in the manufacturing building’s staff kitchen and spent after-work hours cooking, staging, shooting, and brainstorming for new product launches. We booked locations on Peerspace, hired models, and produced shoots with our content team. It made me fall in love with content creation and storytelling behind a brand I believed in.